Treasure Factory in 3 minutes
Step1What company is Treasure Factory?
Based on the management philosophy that "Treasure Factory provides people with pleasures, discoveries, and excitement", we are a company that develops businesses centered on reuse.
Treasure Factory was founded by Eigo Nosaka, the founder president. When he was a student, he saw a lot of furniture and home appliances that were thrown away every day which they were still usable but there was no one to get them. Then he founded this company with the idea of "Creating a society that reuses goods rather than dispose goods".
First store and president & CEO Nosaka at the time of founding
First store at the time of founding
At the time of founding, reusing goods was not common, but Treasure Factory was one of the first to tackle this issue with an awareness of issues. Unusual in the industry at the time, we incorporated the management of single items, clarification of prices, product cleaning, careful customer service, and product guarantees. As a result, we have created a "new standard" for general reuse shops and have continued to achieve sales growth by winning the support of customers.
Treasure Factory in Figures
※ As of the end of February 2024
Business Formats and Number of Stores (Consolidated)
Domestic and overseas
12Business Formats275stores
Number of employees in our group
3,894people
Number of items purchased / Number of purchasing (non-consolidated)
Annual purchase
1,400million
154million
Number of items sold / Number of sales (non-consolidated)
Annual sale
1,260million
613million
Net Sales and Number of Stores (Consolidated)
Step2Trends in the Reuse Market
The reuse industry in which we operate is attracting more attention.
The amount of goods that become unnecessary items exceeds 7 trillion yen per year.The reuse market as a whole has grown, as the awareness of sharing has also spread.
Growth of the reuse market
Source: “Secondhand Business Data Book 2022,” The Reuse Business Journal
Recent breakdown of market size
Source: “Secondhand Business Data Book 2022,” The Reuse Business Journal
Step3Business Model
◼️ Our Business Model
In-store purchases are basically sold at the store, and products that enter the distribution center are supplied to new stores and existing stores.
We will strengthen not only in-store purchase but also other purchasing channels to meet more demands. At the same time, we will sell products suitable for online sales on our own websites and expand EC sales.
Sell a variety of products at a variety of business formats at the "the right product in the right place." We are realizing this by expanding our purchasing and sales channels and establishing a product distribution network.
※ "The right product in the right place" means selling the right product in the right channel.
Step4Treasure Factory's Strengths
◼️ Competitive Advantages Supporting Our Growth
By rolling out the 12 business formats of general reuse and specialist reuse, the company is constantly expanding the types of products and pricing ranges it handles, achieving sustainable growth. In addition to in-store sales channels, it is strengthening its own EC and in-house auctions to enhance its ability to sell out products.
Multi-store operation in diverse business formats
- By possessing a variety of business formats, we are building a multi-store opening structure that will enable us to open stores in various store locations.
- As each business format handles different product categories, Group stores can be located in close proximity.
Purchases in multiple categories through multiple channels
- Through its diverse purchasing channels including in-store, home-visit, home-delivery, corporate purchases, purchases in moving & removal, and purchases through auctions, the Group has the capacity to purchase products from various categories.
Building a distribution network with hubs at the centers and stores
- With its distribution centers in multiple locations in the Kanto and Kansai regions and a network of freight trucks, the Group is capable of stocking large items and mass quantities for home-visit and corporate purchases.
- By stocking inventory at the centers at all times, the Group can supply inventory to new stores without affecting the performance of existing stores.
System development and data analysis capabilities
- With its in-house systems development division and subsidiary for system development, the Group develops its own systems, apps, and online sales systems to make improvements quickly.
- The Group established a system in which data is updated on a real-time basis, data of all bases are shared, and the PDCA cycle based on data analysis is rapidly reflected.